In one of the most astonishing moments in The Price Is Right history, Canadian contestant Patrice Masse from Grande Prairie, Alberta, made a bid so precise that it left host Drew Carey momentarily speechless. Competing in the Showcase Showdown, Masse confidently guessed $39,500 for a prize package that included a brand-new car, a Miami vacation, and several luxury items — and he couldn’t have been closer.
When Carey revealed the actual retail value of the showcase — $39,501 — the audience erupted in disbelief and excitement. Carey, visibly stunned, struggled to contain his reaction, calling it “the best Showcase bid in the history of the show.” Because Masse’s estimate came within just one dollar of the correct price without going over, he qualified for the rare Double Showcase win, a feat that only a handful of contestants have ever achieved.
Masse’s incredible accuracy earned him both prize packages, totaling $83,068 in value. His winnings included exotic trips to Miami, Milan, and Hawaii, a motorcycle, a car, and even designer apparel. Carey made sure to emphasize that Masse had received “absolutely no help from the audience,” making the moment all the more remarkable.
Fans quickly took to social media to celebrate the extraordinary episode, calling it a once-in-a-lifetime moment that captured the magic of classic game shows. For longtime viewers, Masse’s near-perfect bid was a reminder of why The Price Is Right remains one of television’s most beloved competitions — where luck, intuition, and perfect timing can turn an ordinary day into an unforgettable victory.